Kalinklo · OS
Light surface · primary wordmark
Brand
Wordmark, palette, voice.
What Kalinklo looks like before you typeset it — for press, organizations, partner agencies, and programme editors.
Wordmark
How we sign our name
Kalinklo · OS
Dark surface · reversed wordmark
Palette
Live swatches
Accent navy
#33569C
Primary action, links, focus — and the Run the Week engine
Patina teal
#3E93A6
Secondary accent — and the Manage the Engagement engine
Ink
#101A33
Headlines, dark surfaces, and hierarchy
Body
#46506B
Body prose, captions, and supporting metadata
Muted
#6E7A97
Eyebrows, quiet labels, and secondary metadata
Canvas
#F5F6F7
Page canvas; cards lift on #FFFFFF above it
Hairline
#E1E3E8
Borders, dividers, and quiet structure
Danger red
#E4573D
Errors, deadlines, and danger states only
Signal amber
#E6B34D
In-progress and attention states
Ready green
#4DAE6B
Confirmed, ready, and success states
Voice
How we write
01
Specific, not promotional
Concrete workflow over adjectives. "Staff run the week; members see My Week" beats "all-in-one platform". "Human-approved quote draft" beats "AI automates booking".
02
Accurate, not aspirational
We document what ships, not what is planned. Counter-offer, deposit schedules, signed contracts: never promised before the code exists.
03
Plain, not legalistic
Terms of use, privacy, security — all written in short sentences a reasonable adult understands without a lawyer. Plain English is the default.
04
Calm, not loud
No exclamation marks, no ALL-CAPS headlines, no urgency badges. The product is operations software; it should read as such.
Usage
Do and don't
01
Two engines, named consistently
The product is Kalinklo — the operating system for live performance. Its two engines are Run the Week (for organizations) and Manage the Engagement (for artists, agencies, and presenters). Name specific modules — Production Desk, Agency OS, Engagement Ledger, Kalinklo Artist — rather than legacy sub-brands. Never abbreviate to KA.
02
Navy for action, teal for the engagement
Use accent navy for primary decisions, links, and focus, and to signal the Run the Week engine. Patina teal carries the Manage the Engagement engine and secondary accents. Reserve red for genuine error, deadline, or danger states.
03
Cool surfaces, low shadows
Cards and inputs sit on white above a cool-gray canvas: crisp surfaces, visible hairlines, and restrained shadow only where hierarchy needs it.
04
Spectral headlines, Hanken body, mono eyebrows
Headlines are set in Spectral serif — often with a single italic emphasis clause. Body copy is Hanken Grotesk; eyebrows, labels, and numerals use IBM Plex Mono.
05
No fabricated press, partners, or stats
We do not invent customer counts, press quotes, partner logos, or institutional endorsements. Tasteful placeholder copy is always preferable to invented social proof.