Kalinklo · Artists
Light surface · primary wordmark
Brand
Wordmark, palette, voice.
What Kalinklo Artists looks like before you typeset it — for press, partner agencies, and programme editors.
Wordmark
How we sign our name
Kalinklo · Artists
Dark surface · inverse
Palette
Live swatches
Action blue
#2563EB
Primary action, focus, links, and informational states
Blue hover
#1D4ED8
Pressed and hover states for decisive actions
White
#FFFFFF
Primary product and dashboard surface
Soft slate
#F8FAFC
Secondary surfaces, quiet dividers, inactive states
Ink slate
#0F172A
Primary text, dark surfaces, and hierarchy
Muted slate
#475569
Body prose, captions, supporting metadata
Safety red
#7F1D1D
Error, danger, and deadline states only
Brass
#D97706
Editorial accent — hairlines, eyebrows, numerals
Voice
How we write
01
Specific, not promotional
Numbers, names, and timestamps over adjectives. "Twenty-three founding seats remaining" beats "limited availability". "Settles in 5 days" beats "fast payouts".
02
Accurate, not aspirational
We document what ships, not what is planned. Counter-offer, deposit schedules, signed contracts: never promised before the code exists.
03
Plain, not legalistic
Terms of use, privacy, security — all written in short sentences a reasonable adult understands without a lawyer. Plain English is the default.
04
Calm, not loud
No exclamation marks, no ALL-CAPS headlines, no urgency badges. The product is operations software; it should read as such.
Usage
Do and don't
01
Always say Kalinklo Artists on first reference
Subsequent references may use Kalinklo. Never abbreviate to KA in body copy.
02
Blue for action, slate for authority
Use action blue for primary decisions, links, and focus. Use slate for hierarchy and reserve red for genuine safety, error, or deadline states.
03
White surfaces, low shadows
Cards and inputs should feel like refined institutional software: crisp surfaces, visible hairlines, and restrained shadow only where hierarchy needs it.
04
Newsreader serif headings, sans body
Headings are set in Newsreader editorial serif where appropriate; body copy stays in the modern sans stack. Brass marks editorial detail — hairline rules, eyebrows, and numerals.
05
No fabricated press, partners, or stats
We do not invent customer counts, press quotes, partner logos, or institutional endorsements. Tasteful placeholder copy is always preferable to invented social proof.